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Why Digital Marketing is important for businesses today?

For running a business in a profitable manner, it is necessary to consider various enabling factors.

One may need a methodology to promote or generate brand awareness to reach the right targeted audience. If the methodology involves promoting the business in many different forms of digital media which is where people spend a lot of their waking hours, then that is Digital Marketing.

To implement digital marketing, one should have a very strong strategy. To create a strong strategy, one should examine all digital marketing channels like search engines, social media, email and online advertising platforms and select the most appropriate platforms to promote one’s business.

How many customers can one engage, for how long and the actual outcome, will determine the success of the business’s digital marketing campaign.

Effective ways to create a Successful Digital Marketing Campaign:

Many organizations over the globe are yet to incorporate Digital Marketing in their advertising methodology.

Digital Marketing activities gives better ROI than traditional marketing.

Check out the best methods to design an effective digital marketing campaign for your website, brands or business.

digital marketing

1. Search Engine Optimization (SEO)

Search Engine Optimization is the process of enabling your website to rank in top position of search results through organic (non-paid) methods like on-page optimization and off-page optimization.

On-page optimization can be achieved by re-designing the website for responsiveness, re-writing content to include search related keywords and adopting cool technologies like chatbots or virtual store front or product demonstrations.

Off-page optimization is the process of linking your website with other relevant websites where the site visitor traffic is high.

SEO generates slow but steady brand awareness.

2. Search Engine Marketing (SEM)

Search Engine Marketing is the type of online advertisement which would advertise your website within Search Engine interface, in top and right corner of search results and also as ads in search engine affiliate websites.

SEM is the paid method which is helpful for instant brand awareness and huge conversions.

3. Social Media Optimization (SMO)

Social Media Optimization is to increase the awareness of the brand through number of available social media websites and communities. As social media usage is increasing rapidly, this method is the best way to drive home more website visitors.

SMO includes social media sites like Facebook, Twitter, LinkedIn, Pinterest, G+, Instagram and others besides the bookmarking sites.

4. Social Media Marketing (SMM)

Social Media platforms have paid options to drive more traffic and secure instant conversions. Through the paid option, the social media channel helps the brand to reach hundreds of targeted audiences in a few hours based on the content.

Designing a good Social Media Communication Strategy is important to make the brand have more awareness.

5. Online Reputation Management (ORM)

Google ranks the website based on the online complaints and reviews. As the reputation is very important for a brand, it is necessary to maintain the best online reputation.

Prompt and positive responses to negative reviews and increasing the number of positive reviews against the negative ones will improve business reputation.

6. E-Mail Marketing

Email Marketing is still the best way to communicate and convert. This will help to interact to the prospective customers directly through electronic mail. Email Marketing can be useful for requesting new business, sending offers to existing customers, circulating newsletters and to create general awareness.

For all digital marketing activities, it is very important to make posts or mails well visible in mobile devices. A text based email is better than an image filled one or with attachments.

Evaluating Digital Marketing:
  • The best manner to determine the success of your business digital marketing activities is to calculate the return on investment.
  • Keep a tab on what you spend versus how many customers you have acquired or how much sales you have made.
  • If a strategy does not yield the desired result, then alter your strategy.
prabhakaran.l

Contributed by:

Prabhakaran.L
Digital Marketer

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